The Natives Jacket

My newest collection "The Natives" was influenced by lessons taught by my mother which inculcated some great attributes and attitude that now defines who I am and what I stand for as an individual. The quote on this varsity jacket " The heights of great men reached and kept, were not attained by sudden flight but they, while there companions slept, were toiling upward in the night ", this quote was taught and instilled in my sister and I by my mother. I would use this quote as motivation to consistently work harder toward my goals. 

Simms Urban Styles brand is based on three simple but effective pillars: AUTHENCITY, DIVERSITY and QUALITY. The national quote of arms for Jamaica " Out Of Many One People" that was embroidered on the sleeves of the jacket represents one of the pillars listed, which is DIVERSITY.